Career as a Product Manager

8+ years building products that drive business impact

Product Management & Growth Consulting

Marmot Bear Consulting

Jan 2025 - Present

Vancouver, BC

Fractional Product Leadership for growth-stage organizations looking to institutionalize Product-Market Fit, scale growth infrastructure, and engineer high-velocity revenue engines.

  • Strategic scale & implementation for data-driven expansion strategies
  • Revenue & growth strategy: monetization levers, retention optimization, growth loops
  • New vertical development (0-1) using lean methodologies

Senior Product Manager - Growth, Data, Insights & Reporting

Muck Rack

Nov 2022 - Oct 2024

Remote

AI-powered media intelligence platform serving PR professionals and communications teams.

  • Built AI media monitoring platform processing millions of daily articles, reducing response time from days to <24hrs with 100% detection accuracy
  • Increased DAU activation by 17% YoY through 8 A/B experiments with personalized onboarding
  • Secured approval for 2 new product modules generating $3.2M ARR and 18% higher product penetration
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Product Manager - Supply Chain

Article

May 2021 - Aug 2022

Vancouver, BC

D2C furniture company optimizing last-mile delivery and customer experience.

  • Reduced delayed orders from 240/month to 75/month through logistics automation across 400K+ annual deliveries
  • Improved on-time delivery by 20% for 50K+ orders through Kafka-based event streaming and EDI integration
  • Increased customer LTV by 23% managing $2.7M budget across engineering/design/ops
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Co-Founder + Business Manager

Isempower

Jun 2019 - Aug 2022

Vancouver, BC

Canada's HRtech platform helping immigrants access meaningful employment (backed by Government of Canada).

  • Achieved product-market fit in 6 months: $5K MRR, 300+ subscribers, 3 university partnerships
  • Built mentor-student matching algorithm achieving 72%+ satisfaction and 47% job placement in 6-8 weeks
  • Conducted 50+ user interviews to validate and optimize free-to-paid conversion
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Program Manager

Fishtank Consulting

Jul 2019 - Oct 2020

Vancouver, BC

Technology-first company driving digital transformation with Sitecore (CMS) and Coveo (search) solutions.

  • Managed vendor relationships and technical roadmaps across 8+ concurrent enterprise projects delivering $400K annual revenue
  • Led Salesforce CRM-Sitecore CMS platform integration, improving client conversion rates by 14%
  • Facilitated stakeholder alignment across 15+ teams in agile environments

Management Consultant

Qatalyst Research Group

May 2018 - Apr 2019

Vancouver, BC

Public sector consulting firm focused on program evaluation and labour market studies for government agencies.

  • Executed comprehensive user research with 100+ qualitative interviews to uncover deep customer insights
  • Developed and maintained detailed product roadmaps using data-driven insights and performance metrics

Product Marketing Manager

4moles.com

Mar 2015 - Jul 2017

India

Asia's largest golf technology & media portal.

  • Boosted digital ad revenues ($85K) by introducing cost/golfer engagement metric
  • Enhanced monthly website traffic by 19% (60K unique visitors/month) through SEO optimization
  • Achieved 20K+ active users and 500+ bookings through demand-based pricing

Expertise

Product StrategyRoadmap PlanningUser ResearchData AnalysisA/B Testing & ExperimentationStakeholder ManagementAgile/ScrumGo-to-Market StrategyGrowth & ActivationPlatform Thinking

Tools & Software

FigmaJiraLinearAmplitudeMixpanelSQLNotionMiroSlackGitHubProductboardConfluenceDovetailDatadogLookerClaudeCodeCodexFramerLoomTypeScriptReactNext.jsPython

Certifications

2025 Anthropic - AI Fundamentals: Fluency & Frameworks2024 Reforge - Growth Series2023 UC Davis - SQL for Data Science2023 ProductLed - Fundamentals Certification2019 Advanced Google AnalyticsAzure Fundamentals (AZ-900)Introduction to R

Product BC

Events Lead

2024 - Present

Product BC

Mentorship Lead

2021 - 2023

SFU Young Women in Business

Product Management Instructor

2024

YELL Canada

Product Mentor

2021 - 2022
Agent